Corporate objective: Build a national and world brand of special steel Corporate tenet: Competition and cooperation to win market, integration to create strength, integrity to build brand and service to shape the future. Corporate idea: Golden quality, golden service. Management principles: Pursuing excellence, building a world-class brand, harmony, creating beautiful surroundings; making a people-oriented, comfortable home. Corporate slogan: Initiative, dedication, innovation and harmony. Values: Integrity, profession, harmony and all-win. Talent strategy: Localized talents, international thinking path. Working style: Take action immediately as the objective is fixed; never put off till tomorrow what can be done today.